A sense of humour may be a traditionally popular priority for singles, but physical attraction tops the list of ‘must have’ attributes for the majority of daters surveyed by Dateline Platinum.  55% of people claimed that this was the most important quality in a potential partner, with ‘financial or professional success’ coming first for just [...]

Online dating specialist Dateline Platinum have announced an increase in membership numbers over the past three months, with the Christmas period and New Year seeing peaks in new members registering with the agency.  The use of the site by existing members has also continued to increase dramatically over the holiday period.

My partner ended our 10 year relationship in 2003.  Our three children were aged 6, 4 and 1 at the time, and it was the most painful and traumatic  experience of my life.  However, less than 6 years on, I am grateful that my ex had the courage to end a relationship that was not [...]

The Mintel consumer research study (Online Dating, Leisure Intelligence) produced last month identified a number of key issues for the dating industry.  The report also questioned the main ways in which the online dating market has recently changed. 
Eddy Ankrett, chairman of Dateline, the UK’s most established dating service, was asked to contribute to the Mintel [...]

As the online dating industry continues to boom, niche dating services are also rapidly growing in number. From pet lovers and vegetarians to singles with an exceptionally high IQ, it is now easier than ever for daters to find a service offering to put them in touch with potential partners sharing their interests. 

A sense of humour may be a traditionally popular priority for singles, but physical attraction tops the list of ‘must have’ attributes for the majority of daters surveyed by Dateline Platinum. 55% of people claimed that this was the most important quality in a potential partner, with ‘financial or professional success’ coming first for [...]

Romantics feeling the crunch needn’t worry about looking for love on a budget. According to a survey by Dateline Platinum, 72% of singles would find an ‘informal and relaxed’ venue for a date more impressive than somewhere ‘expensive or exclusive’ – this only topped the list for 13% of individuals.

Millions of individuals in the UK will try online dating this year, spending an average of hundreds of pounds on their search for love.  20% will go on to meet a new partner, but 80%will fail to start a relationship.  Online is one of the most popular ways to date, but why does it fail [...]

Dateline has announced a substantial increase in its synergistic partners, who work with the dating service to provide the benefits of Dateline’s Platinum offering to their own customers.

However, Dateline’s online specialists note that the seasonal peak of dating site users in December and January is an annual trend, reflecting many single daters’ increased interest in beginning the New Year with a new relationship as much as the recent economic downturn.